herald (hêr’əld) , noun: one who actively promotes or advocates

Issue Advocacy                  Strategic Communications                  Public Affairs




We have been involved in some of the biggest policy and advocacy campaigns of the past 10 years. We dedicate ourselves to creating and implementing public affairs campaigns for our clients that get results.

The Herald Group offers the best of both worlds – the full-scale capabilities and reach of a large firm with the servicing and attention of a small firm. We create comprehensive, strategic campaigns combining innovative tools and tactics with sound communications strategies, to help organizations understand, adapt to and effectively leverage the high-stakes public affairs landscape with targeted, successful results.

Our Services


    Whether it is a coalition in need of a modern media strategy, a Fortune 100 corporation seeking to gain a public relations edge, or an advocacy organization advancing their public policy agenda, our creative energy matched with careful planning ensure your messages break through the clutter and are heard by the right audiences at the right times. More >

    In today’s 24-hour news cycle, organizations must understand and acknowledge the potential impact of a public relations crisis on their operations. The Herald Group develops preventative strategies before a crisis unfolds and manages new strategies as a crisis breaks to ensure an organization will successfully emerge. More >

    Successful grassroots advocacy must directly engage real people with real stories. We help build a grassroots movement for your organization while drawing from our national network of regional and local opinion leaders, legislative professionals and political operatives to effectively mobilize grassroots and grasstops influencers to communicate a shared, politically potent point of view. More >

    New technologies and online media channels are transforming the way we communicate, enabling people, companies and entire communities to consume, create and share information on their own terms. The Herald Group helps organizations understand, adapt to and effectively leverage this challenging new environment by utilizing innovative new media tactics and tools to help our clients talk with, rather than at, key audiences. More >

    When planned creatively and implemented effectively, targeted broadcast, online and print advertising can be an effective way to build meaningful support and communicate to the public policy and political world. The Herald Group specializes in smart paid media planning to complement and reinforce core messages and independent expenditure advertising and political campaigns. More >

    Sound research is crucial to measuring levels of support, understanding the strength of one’s opponents, identifying key tipping points, and developing effective messages and strategies. In partnership with our sister firm, THG Strategic Research, we devise and implement research and polling programs and analysis that inform and shape our clients’ broader business, advocacy and communications strategies. More >