CREATIVE SERVICES

When advertising or direct mail is an appropriate component of an overall communications program, The Herald Group works with clients to provide an integrated strategy that incorporates creative services. The Herald Group can manage this process to produce integrated print, broadcast, narrowcast and online campaigns. We also help clients identify the mediums that enable them to reach their target audiences most efficiently.

The Herald Group's creative services include:

• Media Production, Planning, and Placement
• Direct Mail and Phone Campaigns
• Web Development and Internet Strategies
• Advertising, Collateral Design and Production

Media Production, Planning, and Placement

We are capable of designing and producing paid advertising through a number of different mediums, including television, print, radio, and new media technologies. We specialize in combining research-tested messages with creative design and production. We work to develop the most efficient “media mix” to deliver messages effectively to target audiences for maximum impact. The Herald Group can deliver everything from message testing, script development, audience targeting to production and placement.

Direct Mail and Phone Campaigns

The Herald Group offers specialized services in direct mail and phone contact programs designed to educate and mobilize target audiences. We design and produce cutting edge constituency and issue advocacy programs and fundraising mail. We coordinate all the creative services and logistics of design, production, delivery, targeting and content writing on behalf of our clients.

Web Development and Internet Strategies

The Internet provides unprecedented opportunities for organizations to disseminate their messages without traditional media filters. It also serves as an invaluable tool in recruiting and organizing third-party advocates and grassroots support. Working with a number of strategic partners, The Herald Group designs websites and Internet strategies to meet specific client needs and augment overall communications programs.

Advertising, Collateral Design and Production

Our creative team and strategic partners have unparalleled experience producing compelling design and collateral material to educate and motivate target audiences.