PROVEN EXPERIENCE – We have decades of combined experience directing comprehensive communications, grassroots and issue advocacy campaigns at the local, national and international levels for Fortune 500 companies, associations, industry coalitions and political candidates.

INTEGRATED APPROACH – Our diverse experiences have taught us that successful programs must be developed based on an integrated strategy and executed leveraging every arrow in an organization’s quiver. 

CREATIVE THINKING – Creative thinking matched with careful planning provide the basis to develop and execute communications strategies that break through the clutter and ensure the right messages are heard by the right audiences at the right times. 

SENIOR LEVEL PARTICIPATION – Our principals are actively involved in every facet of client accounts and campaigns, serving as program leads to ensure both full strategic counsel and day-to-day management.

CAMPAIGN MENTALITY – Our team has extensive campaign experience and thrives in competitive environments.  The Herald Group approaches issues much like campaigns, and views business objectives much like elections.  

RESEARCH DRIVEN STRATEGIES – Our approach is grounded in sound qualitative and quantitative research to clearly define client goals and objectives, and then implement the best strategies to successfully address the public policy challenges facing our clients.

NATIONAL REACH – The Herald Group maintains a network of communications, legislative and grassroots professionals based in nearly every state to help shape public opinion and influence key decision makers.