To effectively influence key debates, litigation environments or position an organization, a full understanding of public perceptions and opinions is essential.  Sound research is crucial to measuring levels of support, understanding the strength of one’s opponents, identifying key tipping points, and developing effective messages and strategies.  THG Strategic Research, in conjunction with its sister organization, The Herald Group, develops integrated communications strategies based on the opinions of target audiences to position resources for maximum impact.

THG Strategic Research brings a deep and diverse set of experiences to the challenges and issues facing our clients.  We combine rigorous methodologies with insightful analysis to ensure maximum effectiveness and success.

Opinion Research
Our approach to opinion research is highly customized, targeted and rigorous in methodology.  We are equally adept at both qualitative and quantitative opinion research, providing an array of national, multi-state, state-specific and local services to clients across the globe.  We make recommendations on the specific methodology that fits the needs of the client only after thorough consultation and evaluation of our client’s issues and goals. We ensure research yields actionable, understandable data by designing effective research instruments and ensuring the research matches the demographic profile of the client’s target audience.  What distinguishes our firm from others is our thorough analysis, reporting and consultation with the client after the research is complete, incorporating both dashboard applications and in depth reporting metrics.  Services include: 

Litigation & Jury Research
Attorneys must wear many hats during the litigation process.  Chief among their duties is their role as a communicator both inside and outside legal proceedings.  When used properly, jury research is very effective in shaping and defining successful litigation strategies.  Through well planned and executed jury research, attorneys can better understand critical issues including strengths and weaknesses of cases, pre-existing biases and societal influences; confusing elements requiring greater explanation or clarification; effectiveness of witness and expert testimony; usefulness of graphic or visual elements; and effectiveness of opening and closing presentations. THG Strategic Research partners with law firms and their clients in preparation for high profile, sensitive and complicated legal issues, utilizing unmatched experience and expertise in the field of jury research.  Our team of highly experienced experts offers the following litigation research and communications services, which will be tailored to specifically meet clients’ litigation needs:

Secondary Research and Analysis
Decisions in the public policy and business arenas are all too often based on anecdotal evidence and unfounded assumptions.  THG Strategic Research combines a rigorous analytical process with sound secondary research that informs strategic policy or corporate decisions.  The firm includes a diverse team of research professionals with political, legal, government and business experience in a range of fields.  In addition, we have a network of subject-matter experts and specialized researchers who can be called upon to assist in any client engagement.  We provide state-of-the-art research services that explore subjects in depth and across all mediums, including: