Juliet Guerra

Senior Director

Juliet Guerra brings more than a decade of experience in corporate communications, public relations and grassroots campaigns to The Herald Group. She has extensive experience in brand management and corporate reputation campaigns for a diverse portfolio of clients including a Fortune 10 transportation company, energy and financial services corporations, and industry associations and coalitions.

Prior to joining The Herald Group, Juliet developed and implemented multi-pronged political engagement strategies at Sentinel Strategic Advisors, a D.C.-based boutique political consulting firm. In this role, she maximized political investments and bolstered political action committee development and activities for a wide-range of corporations and industry associations, including in the energy, transportation, and logistics industries.

Previously, Juliet served as a Senior Project Manager at Direct Impact, a wholly-owned subsidiary of Burson-Marsteller and a leading grassroots public relations and branding firm. At Direct Impact, she planned and implemented data-driven grassroots communications campaigns in the United States and Canada to influence public opinion, brand reputation and purchase consideration.

Juliet is a Dallas native and a graduate of Southern Methodist University with a Bachelors of Business Administration with an emphasis in marketing.


Southern Methodist University


Dallas, TX

Career Highlights

  • Vice President, Sentinel Strategic Advisors
  • Senior Project Manager, Direct Impact