Krista Cupp

Vice President

Krista Cupp is a communications veteran with more than a decade of experience in strategic communications, crisis management, and grassroots activation in both corporate and non-profit sectors. In her current role as Vice President, Krista specializes in connecting the dots to find creative solutions with real results. Her unique experience provides clients a holistic approach to strategy and success.

Prior to joining The Herald Group, Krista led and managed Tyson Foods’ corporate brand identity, which included analyzing the latest trends and developing communication strategies that increased engagement among internal and external audiences. She helped lead a cross-functional team that ensured the alignment of communications initiatives with the corporate brand identity, from concept development, through design and creation of the finished product. While at Tyson, she led a team to create the first cohesive crisis management protocol—a tool still being used today. Krista also created and led the company’s executive visibility program and served as the CEO’s primary speechwriter and visibility strategist.

Before joining Tyson, Krista worked at the National Rifle Association’s Institute for Legislative Action as Senior Grassroots Coordinator. Responsible for 14 states, Krista traveled across the country organizing and participated in debates and public speaking events for candidates, legislators, and advocacy initiatives. She directed and conducted NRA University, a program hosted on over 60 college campuses nationwide to educate college students on the constitutional rights.

Krista is a member of the Arthur Page Society and Public Relations Society of America. She earned a BA in political science and communications from the William Jewell College in Kansas City, Missouri.


William Jewell College


Aurora, MO

Career Highlights

  • Tyson Foods, Inc.
  • National Rifle Association's Institute for Legislative Action