The Sphere.

I’ve always found business communications to be a little boring. It’s wrought with ridiculous corporate speak and many times feels like a report card of numbers and ‘facts’. What’s even worse is that every company and industry has its own...

By: Carolina Chao | THG Summer Intern 2017 For many, relocating may be a requirement when pursuing a summer internship. Most of the time, it’s next to impossible to find the perfect position within commuting distance from our hometowns or...

Working in communications, especially at a public affairs firm, can make you realize just how few hours in the day there are. When you’re juggling multiple clients with different priorities, needs, and deadlines, it’s important to fulfill all your responsibilities—without...

By: Ann Klinck | THG Summer Intern 2017 Many people do not take advantage of the opportunities a summer internship provides, especially one in a city like Washington, D.C. I feel fortunate to be interning this summer with The Herald...

Whether you’re busy crunching on a big campaign proposal or developing a strategy or tactic for a client, you might overlook some of the most important aspects of the project: the details. Even if they seem like no big deal,...

It is no secret that today’s media landscape encourages more innovative approaches to pitching to the press. Imagine if you were a journalist working the ABC World News segment and you had to rummage through 2,000 email pitches a week—and...

Media monitoring is an essential tool for public relations professionals. After all, in order to shape the media conversation, you first have to know what’s actually being said. If you’re in the industry, you are probably familiar with the deluge...

In the world of public affairs, a cookie cutter approach to tackling complex regulatory or legislative issues will never work. It’s easy to rattle off a shiny tactic such as a grassroots petition or paid advertising campaign as a way...

Optimizing your site’s position in search can be tedious and time consuming, but is vital to ensuring constituents and lawmakers are educated on the issues that matter most to you. Techies have spent years trying to convince business executives to...