STRATEGIC COMMUNICATIONS & ISSUE ADVOCACY

Whether it is a coalition in need of a modern media strategy, a Fortune 100 corporation seeking to gain a public relations edge, or an advocacy organization advancing their public policy agenda, our creative energy matched with careful planning ensure your messages break through the clutter and are heard by the right audiences at the right times.

The Herald Group addresses our clients’ public policy challenges in the context of their larger organizational objectives, positioning issues to resonate with key decision makers and stakeholders in order to mitigate competitive threats and generate positive results.

  • Strategic Communications Planning and Counsel
  • Media Relations and Corporate Communications
  • Message Development
  • Third-Party Development and Strategic Alliances
  • Coalition Development and Management

  • Shareholder Campaigns and Proxy Contests
  • Mergers and Acquisitions
  • Editorial Services and Speechwriting
  • Independent Expenditures, Issue Advocacy and Ballot Initiatives

Read examples of our work.

CRISIS AND LITIGATION COMMUNICATIONS

In today’s 24-hour news cycle, organizations must understand and acknowledge the potential impact of a public relations crisis on their operations. The Herald Group develops preventative strategies before a crisis unfolds and manages new strategies as a crisis breaks to ensure an organization will successfully emerge.

  • Risk Assessment
  • Crisis Guidelines and Procedures
  • Issues Branding
  • Employee Communications
  • Media Training
  • Stakeholder Outreach and Surrogate Development

Read examples of our work.

GRASSROOTS & GRASSTOPS

Successful grassroots advocacy must directly engage real people with real stories. We help build a grassroots movement for your organization while drawing from our national network of regional and local opinion leaders, legislative professionals and political operatives to effectively mobilize grassroots and grasstops influencers to communicate a shared, politically potent point of view.

  • Key Influencer Identification and Outreach
  • Coalition Building and Management
  • Micro-Targeting Strategies
  • Personalized Letters and Phone Calls
  • In-District Meetings and Events
  • Social Media and Online Campaigns
  • Earned Media, Opinion-Editorials and Letters to the Editor

Read examples of our work.

DIGITAL CAMPAIGNS

New technologies and online media channels are transforming the way we communicate, enabling people, companies and entire communities to consume, create and share information on their own terms. The Herald Group helps organizations understand, adapt to and effectively leverage this challenging new environment by utilizing innovative new media tactics and tools to help our clients talk with, rather than at, key audiences.

  • Social Media, Blogging and Online Solutions
  • Content Syndication
  • Electronic and Print Media Production, Planning and Placement
  • Advertising and Production
  • Graphic Design
  • Web-Based Marketing

ADVOCACY ADVERTISING

When planned creatively and implemented effectively, targeted broadcast, online and print advertising can be an effective way to build meaningful support and communicate to the public policy and political world. The Herald Group specializes in smart paid media planning to complement and reinforce core messages and independent expenditure advertising and political campaigns.

  • Media Planning and Strategy
  • Creative Services
  • Film/Video Production
  • Television, Radio and Online Production and Media Buying


Watch some of our ads.

PUBLIC OPINION AND LITIGATION RESEARCH

Sound research is crucial to measuring levels of support, understanding the strength of one’s opponents, identifying key tipping points, and developing effective messages and strategies. In partnership with our sister firm, THG Strategic Research, we devise and implement research and polling programs and analysis that inform and shape our clients’ broader business, advocacy and communications strategies.

  • National, Regional and State-level Polling and Analysis
  • Litigation Research
  • Focus Groups
  • Mock Trials

Learn more about THG Strategic Research.