THG STRATEGIC RESEARCH

To effectively influence key debates, litigation environments or position an organization, a full understanding of public perceptions and opinions is essential. THG Strategic Research, in conjunction with its sister organization, The Herald Group, develops integrated communications strategies based on the opinions of target audiences to position resources for maximum impact. THG Strategic Research brings a deep and diverse set of experiences to the challenges and issues facing our clients. We combine rigorous methodologies with insightful analysis to ensure maximum effectiveness and success.

Public Opinion Research
A full understanding of public perceptions and opinions through sound research is crucial to measuring levels of support, understanding the strength of one’s opponents, identifying key tipping points, and developing effective messages and strategies. We combine rigorous methodologies with insightful analysis to ensure maximum effectiveness and success.
Litigation Research and Mock Trials
Our litigation research and mock trial strategies help determine litigation strategies, insight and solutions to assist your team with the most challenging cases in order to create the winning edge at trial. From focus groups to test strategies and messaging to mock trial and jury selection, THG Strategic Research helps turn research findings into trial strategy, to provide the tools to win.

Read examples of our work.