STRATEGIC COMMUNICATIONS
Creative energy matched with careful planning provide the basis to develop and execute communications strategies that break through the clutter and ensure the right messages are heard by the right audiences at the right times.  Whether it is a coalition in need of an innovative media strategy, a corporation seeking to gain the public relations edge on a competitor, or an organization with a public policy agenda it seeks to advance, The Herald Group brings together a broad range of communications and public relations competencies to create custom solutions that generate the needed results.

PUBLIC AFFAIRS AND ISSUES MANAGEMENT
In order to generate positive results and mitigate competitive threats, public affairs programs must be guided by effective strategies.  The Herald Group addresses its clients’ near-term and long-term public policy challenges in the context of their larger organizational objectives, developing innovative communications campaigns to position issues to influence key decision makers and stakeholders. 

CRISIS AND PERCEPTION MANAGEMENT
In today’s 24-hour news environment, it is imperative that organizations understand and acknowledge the potential impact of a public relations crisis on their operations and develop mitigating strategies before a crisis occurs.  The Herald Group views crisis communications, specifically, and perception management generally, as a continuous process that should be incorporated into the overall business strategy of an organization.  Preparing for a potential event or issue while concurrently building an arsenal of goodwill with key stakeholders is the most effective means to ensure an organization will successfully emerge from an unexpected or hostile environment.    

GRASSROOTS AND GRASSTOPS CAMPAIGN MANAGEMENT
The Herald Group believes that successful grassroots advocacy must directly engage real people with real stories, rather than blindly flooding policymakers with generic letters and phone calls.  We create customized programs that combine traditional grassroots field building with innovative techniques and technologies in a research-driven manner.   In doing so, we draw from our nationwide network of regional and local opinion leaders, legislative professionals and political operatives to effectively mobilize grassroots and grasstops influencers.  Ultimately, our job is to help ensure constituents and key influencers are better informed about specific issues, and make it easier and more effective for them to communicate a shared, politically potent point of view. 

NEW MEDIA CAMPAIGNS AND CREATIVE SERVICES
The Herald Group is skilled at incorporating cutting edge new media and creative advertising into broader strategic communications programs.  We produce integrated print, broadcast, narrowcast and online campaigns to efficiently and effectively reach target audiences from multiple mediums.

THG STRATEGIC RESEARCH
To effectively influence key debates, litigation environments or position an organization, a full understanding of public perceptions and opinions is essential.  Sound research is crucial to measuring levels of support, understanding the strength of one’s opponents, identifying key tipping points, and developing effective messages and strategies.  THG Strategic Research, in conjunction with its sister organization, The Herald Group, develops integrated communications strategies based on the opinions of target audiences to position resources for maximum impact.

THG Strategic Research brings a deep and diverse set of experiences to the challenges and issues facing our clients.  We combine rigorous methodologies with insightful analysis to ensure maximum effectiveness and success.