Creating a Captivating Elevator Pitch

By Kevin Manning, Vice President

Recently, I joined a panel discussion hosted by The Fund for American Studies on the importance of elevator pitches and networking, providing the basics of how to sell who you are to potential employers and peers.

Although the audience was comprised primarily of students, these lessons apply to everyone, even seasoned communicators. There is no level where this skill can languish, and it is a muscle that needs to be regularly exercised.

While we might not be in a job interview each day, a solid elevator pitch on yourself or your services is often a necessity in a professional setting. When it comes to advising clients, suggesting solutions, and retailing a brand, all require the ability to tell an unambiguous and persuasive story.

With that in mind, here is my guide when it comes to developing and executing a compelling pitch.

Be Concise

Don’t waste time on flowery and elaborate setups

Do press home the argument crisply and clearly

Be Precise

Don’t talk in generalizations

Do know and understand the ins and outs of what’s being sold

Be Prepared

Don’t walk into a meeting without a plan

Do spend ample time on research and practice

Be Bold

Don’t take wild risks

Do make the pitch memorable and creative

Be Respectful

Don’t forget to show appreciation and appropriate deference

Do be polite and civil at all times