Our Team

Colin Hensel serves as the Senior Director of Digital, AI Innovation and Analytics at The Herald Group, where he leads strategic digital advertising campaigns, online listening, and email advocacy efforts for a wide range of clients. He also leads THG's AI practice, focused on building capabilities that make the core work of advocacy sharper and faster.

Since joining the firm in 2020, Colin has played a key role in shaping data-driven advertising and advocacy campaigns that effectively reach and engage key stakeholders.

Prior to joining the firm, Colin worked on Capitol Hill as a member of his hometown Congressman's team, overseeing digital communications including website management, email outreach, and constituent engagement. His experience also includes serving as a Field Representative on Congressman Don Bacon's 2018 re-election campaign, as well as roles at the National Republican Congressional Committee and in the office of former Nebraska Governor Pete Ricketts.

Colin graduated Highest Distinction from Nebraska Wesleyan University with a B.A. in Political Science and minors in Writing and Communication Studies.