Prior to joining The Herald Group, Nicole worked at Gunster Strategies Worldwide, supporting issue advocacy efforts across various industries, including telecommunications, healthcare, and agriculture.
During the 2020 election cycle, Nicole managed digital efforts for the presidential race, as well as the consequential Georgia runoff. As an analyst for the campaign, she managed direct partnerships and ran digital advertising on programmatic and social media platforms. Analyzing results and pinpointing trends, she gauged voter sentiment to pitch and develop messaging to target the base and swing voters alike.
Nicole graduated from Dickinson College as a Political Science and Policy Management Double Major.