The Herald Group Adds Director Juliet Guerra and Associate Julie Hirschhorn to their Growing Team

WASHINGTON, D.C. – October 15, 2015 – The Herald Group, a full service bipartisan public affairs and issues management firm, today announced two new hires: Juliet Guerra as director and Julie Hirschhorn as an associate. Both will provide strategic communications and advocacy counsel to the firm’s expanding roster of corporate, industry coalition, associate and non-profit clients.

“We are thrilled to have Juliet and Julie on our team,” said Matt Well, managing partner of The Herald Group. “Our firm has seen rapid growth in the last year, and this growth serves as our testament to deliver unsurpassed results to our clients.”

Before joining The Herald Group, Juliet spent more than five years at Burson-Marsteller’s grassroots communications firm, Direct Impact, where she developed and executed data-driven communications campaigns aimed at improving brand reputation and favorability. As a senior project manager, she crafted compelling narratives for several high profile projects including for a Fortune 10 automotive manufacturer. Juliet also spent time at Sentinel Strategic Advisors, a D.C.-based political consulting firm, developing multi-pronged political engagement strategies for a wide-range of corporations and industry associations, including in the energy, transportation, and logistics industries.

Hirschhorn joins The Herald Group after serving as an associate in the White House Office of Presidential Correspondence. A 2015 graduate of James Madison University, Hirschhorn was editorial assistant at JMU’s Center for International Stabilization and Recovery where she wrote and edited articles for the Journal of ERW and Mine Action.


About The Herald Group

Based in the nation’s capital, The Herald Group offers the best of both worlds – the full-scale capabilities and reach of a large firm with the servicing and attention of a small firm. We create comprehensive, strategic campaigns combining innovative tools and tactics with sound communications strategies, to help organizations understand, adapt to and effectively leverage the high-stakes public affairs landscape with targeted, successful results. For more information, visit

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