What We Do | The Herald Group : The Herald Group

Extensive capabilities. Innovative strategies. Integrated solutions.

The Herald Group develops and executes integrated advocacy and public affairs campaigns on behalf of highly regulated industries. In doing so, we’ve gained unique capabilities to address the critical issues and challenges faced by our clients. Related services include:

Communications

Strategy Development, Campaign Management, Message Development, Issue Management Campaigns , Ballot Campaigns, Crisis Communications, M&A Communications, Litigation Communications, Reputation Management, Media Relations, Issue Positioning, Media Training, Content Development, Editorial Services, Speechwriting

Grassroots & Campaigns

Key Influencer Identification, Ally Recruitment & Outreach, Field Team Mobilization, Local Media Outreach, Local Op-Ed Placement, Online Activation, Public Events & Intercepts

Alliance Development

Coalition Management, Strategic Alliance Mapping, Key Influencer Mapping, Third-Party Audits & Analysis, Third-Party Recruitment, Key Influencer Communications, Activist Mobilization

Digital Campaigns

Social Media, Blogging and Online Solutions, Content Syndication, Electronic and Print Media Production, Planning and Placement, Advertising and Production, Graphic Design, Web-Based Marketing

Creative Production & Advertising

Creative Services, Message Development, Media Planning, Multimedia & Video Production, Targeting & Persona Modeling

Research

Public Opinion Research, Opposition Research, Academic Research, Litigation Research, Focus Groups, Predictive Analytics, Online Analytics, 360o Research Analysis

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