William M. “Bill” Bertles, III., a partner at The Herald Group, drives business development and revenue through his deep expertise in the intersection of public policy and business. With over two decades of experience, he crafts tailored advocacy, PAC, and public affairs campaigns that resonate with audiences and influencers, facilitating impactful connections for clients.

Formerly a Partner and Senior Vice President at DDC Public Affairs, Bill excelled in forming strategic alliances with industry influencers, elevating the firm’s profile and enhancing brand visibility. Through comprehensive analyses of public policy and regulatory landscapes, he provided clients with invaluable insights into legislative trends, potential challenges, and advocacy opportunities, fostering strong relationships with key stakeholders across various sectors.

Bill’s commitment to thorough policy analysis, coupled with his adeptness in garnering media coverage and organizing speaking engagements, amplifies visibility for clients’ advocacy initiatives. Continuously refining strategies through regular assessments and data-driven optimizations, he remains a forward-thinking leader in the dynamic realm of public affairs.

Bill lives in Alexandria, VA with his wife and two children.